Thursday, August 28, 2008

Serotonin

Hormones act like a jolt of adrenalin that surge through clefts in your serotonin 2.jpg brain and they help determine your success or failure at work ... more than most people realize ... You can increase useful hormones such as serotonin which functions as part of a complex network of neurotransmitters that can boost or drain your brainpower.

Serotonin helps regulate moods … sleep … and appetite. With reduced levels of this hormone people face depression… obsessive compulsive disorder… aggressive behaviors… attention deficit hyperactivity disorder and migraines.

With a steady flow of serotonin to fire regular synapses in the brain people tend develop smart skills earlier in life than others…. Modern technologies have affirmed that the adult brain is far more malleable than once thought... and we now have strategies to increase serotonin in natural ways. So regardless of your background or education ... you can boost your serotonin in ways that bring you a better day.

You possess about 5 to 10 mg
2. 90% of serotonin is in your intestines
3. 10% of serotonin is in your blood and brain
4. It’s a neurotransmitter and helps to control …
Sleep

Memory

Appetite

Learning

Cardiovascular functions

Moods

Muscle contraction

Temperature regulation


5. It’s found in foods such as milk, plums, pineapples, turkey and bananas because they add amino acid tryptophan for manufacturing natural serotonin.
6. Neurons in the brain release serotonin – and in that way it affects many behaviors
7. Low levels of serotonin can cause anxiety, fear, self-pity, insomnia and depression.

Tuesday, August 26, 2008

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Friday, August 22, 2008

Havesting the sun

You won’t win any prizes for guessing what the world’s current preoccupation is: how to cope in a world where oil prices have risen dramatically. One might think that India would be as obsessed as the rest of the world is with finding alternate energy solutions. Unfortunately, there isn’t enough evidence of that. But why aren’t we willing to grab this potential inflection point, and with our low-cost innovation skills tip the world into the widespread use of viable alternative energy sources?
Let me focus on our approach to solar power, as an example. The good news is that the issues of solar power are definitely on the government’s radar. While releasing the National Action Plan on Energy recently, the prime minister described solar power as having the potential to change the face of the nation. There is a goal to increase production of photovoltaics to 1,000 MW/ year and generate at least 1,000 MW of solar thermal power. This is a step in the right direction. But is this the best that can be done?
Thinking small would be tragic, given that the world’s most abundant energy resource bestows itself generously over most of our country. Pundits say that dedicating just 0.3 per cent of India’s land area for solar power could meet our entire electricity needs. Solar Thermal Electricity Generation (STEG) is a simple technology that consists of curved mirrors that concentrate sunlight onto a receiver tube to heat a working fluid flowing through it. The remaining part of the plant is very similar to a conventional power plant.
There are many reasons why STEG is surya’s gift to us. STEG is one of the cleanest technologies available today. A 50-MW plant would save around 90-120 million kg of greenhouse gas emissions. Secondly, its energy payback is merely five months compared to a useful life of more than 25 years. Most importantly, STEG technology is the only solar technology that provides “firm” power and allows plants to dispatch power when demanded. It can also work in a hybrid mode enabling solar heat to be backed by co-firing with natural gas or coal. Waste heat from the combined generation of heat and power can be used for industrial applications, district heating and cooling and seawater desalination.
What then is the rub in implementing STEG in a big way? First, it costs between Rs 7.50 and Rs 17 per kWh to generate electricity through STEG, compared to Rs 1.40 for certain coal-based plants. In India, however, many consumers make their own arrangements for back-up power. The installed capacity of captive power plants in India is more than 20,000 MW, approximately 40 per cent of which are based on diesel generator (DG) sets. The real cost of generation of diesel power, therefore, comes to around Rs 17/kWh if
we add the subsidy component. So while STEG may cost more compared to conventionally generated power, these costs are competitive with peak load power costs generated by DG sets.
The cost of generation from a STEG plant is also higher compared to, say, wind power. But here, scale will reduce costs. The US Department of Energy estimates that the cost of STEG power generation may come down to Rs 1.50-2.50/kWh in the next 15 years, which would be comparable to conventional power.
Second, we give STEG only half-hearted policy support. Other countries, many of which receive half the sunlight we get, are taking the lead in successfully commercialising solar power technologies. Germany is becoming the largest PV market in the world. The US and Spain are hot spots in the global STEG market. All this is due to policy and incentive support. However, India has a timid and incremental policy support. The MNES incentive scheme provides a maximum incentive of Rs 10 per kWh to STEG plants provided these plants are in the 1-5 MW range. This is a nice gesture, but it can hardly be said to open the floodgates for speedy development. STEG plants are cost-effective in more than 50 MW range — where the incentive doesn’t apply. The policy incentive is also unavailable to plants that operate in the hybrid mode, with the back-up support of fossil fuels like natural gas. The policy kills entrepreneurial viability that can lead to quick commercialisation.
We are not ambitious enough. The National Action Plan speaks of a quantum leap in the share of solar energy in the national energy mix. However, the plan has set a goal of installing 1,000 MW of STEG capacity by 2017, as against India’s need of 3,00,000 MW additional capacity. Such a modest goal would not significantly impact the energy mix in favour of solar power and reduce the carbon footprint.
What could be an alternative scenario? We plan around future imperatives and leapfrog to STEG. We leverage our skills of frugal innovation to make it affordable and scalable, not just for India but the rest of the world. We focus our policy support on scale and commercialisation and attract public-private partnerships. We put all plans on the fast track, and become STEG technology leaders and suppliers to the world. And get ourselves plenty of clean energy in the bargain.
Let’s not revert to our old pre-reform avatar, and wait for a beneficent western power to find the solutions, and then go around with a begging bowl for ‘technology transfers’. As we try to address global issues of climate change, energy security and snowballing oil prices, a commercially viable technology that is clean, scalable and utility-friendly is staring us in the face. We are endowed with abundant sunshine and a 1,70,000 sq km desert which is a natural energy generator waiting to be harnessed. What on earth are we waiting for? The time is ripe for a public-private partnership to help this technology — and India — attain its place under the sun.
Anand Mahindra The writer is an industrialist.

Friday, August 15, 2008

Wednesday, August 13, 2008

Lincoln, Mark Twain & Lightning: Choice Words On Word Choice by Ernest W. Nicastro

"Eighty-seven years ago our fathers brought forth on this continent a new nation...."


The Gettysburg Address


Chances
are your reaction to the above "quote" is something along the lines of,
"No, no, no! You're wrong, wrong, wrong!" And, of course, you would be
right. Because Lincoln was not only a great leader, he was a great
writer. So instead of beginning his Gettysburg Address with a cold,
lifeless number, he opens on a prayerful note with a turn of phrase
adapted from the 90th Psalm of the King James Bible: "Four score and
seven."

Clearly, Lincoln knew the difference between the almost right word
- and, the RIGHT word. A distinction famously defined by Mark Twain
some 25 years later as..."the difference between the lightning bug and
the lightning." With that thought in mind, in today's article I'm going
to offer you a few choice words on word choice to help you get more of
the right words into your communications. And, make your writing more effective.


Let's start by looking at the sports section of my local daily, The Columbus Dispatch.
In a recent story, AP reporter Tim Reynolds describes Dick Vitale's
reaction to being voted into the Basketball Hall-of-Fame. Vitale,
writes Reynolds, "admitted he 'cried like a baby' upon learning he was
induced."


Now maybe Vitale's use of the word baby clouded the writer's thinking. Because induced is so NOT the right word choice.


Which leads us to today's big (but hardly revolutionary) idea:


For more effective word choice think harder about the words you choose.


For example, while it's obvious that Mr. Reynolds made the wrong choice, what about the people who penned these lines?


  • This is literally the equivalent of Microsoft coming to your house and locking a CD in your car CD player.
  • More CIOs are disinterested in Linux
  • Given the enormity of the job, it's no wonder the men who built the railroad seem like giants to some of us today.
  • WasteWise has collected the following environmental factoids to help you understand the impacts of waste prevention and recycling. (From the web site of the U. S. Environmental Protection Agency)

How
many of these people made the wrong word choice? How many made the
right choice? Actually, those are trick questions. Because in each
instance the highlighted word is used incorrectly. Yes, you may have
read or heard a word used a certain way - even in a prestigious
publication, by a noted expert or on a federal government agency web
site. But that doesn't mean the word was used correctly.


As to why the above words are - in Mark Twain's manner of speaking, lightning bugs - I'll go over one of them: factoid.


According to Webster's a factoid is -


"something
fictitious or unsubstantiated that is presented as fact, devised
especially to gain publicity and accepted because of constant
repetition."


Therefore WasteWise is actually telling us
they have fictitious or unsubstantiated information to help us
"understand the impacts of waste prevention and recycling." The writer
could have prevented this mistake with a little more thought and a
quick trip to an online dictionary. Which is what I trust you'll do if
it's unclear to you why the other examples are incorrect.


Now for a couple of specific word choice tips: