Advertising not Enterprise

Android is about advertising, not the enterprise

Even though three companies hosted the launch event and the software is backed by a consortium, the introduction of the first Android phone made it very clear that Android is about one company: Google.

The advertising Model is pushing Google in order to dominate the market.

Around the world, there are 3.5 billion mobile-phone users. (Just a fraction as many have computers.)

Google and T-Mobile appear to be mainly hoping that mass-market consumers will buy the phone, even though smartphones have traditionally appealed most to business users

Google's success in the market could benefit all mobile users, be they consumers or business users, in the form of lower prices. Onlookers have speculated that Google could help subsidize Android phones using revenue earned from advertising to the devices. The G1 will cost $179 when it becomes available in late October in the U.S.